"Journal of Education Culture and Society" 2015_2

Anniversary Emblem & Logotype Designs

Çağlar Okur

Anadolu University, Faculty of Fine Arts, Graphic Department, Eskişehir, Turkey

cokur@anadolu.edu.tr

Abstract

Corporate anniversaries are mostly used as a promotional event to increase the value of corporate identity of firms, business enterprises or their brands. They are also used to create investment trust or strengthen the relations between, employees and customers. What makes corporate anniversaries meaningful is the importance of their moral value of continuity. Signs that are designed to identify these moral values and indicate the anniversaries can be defined as “anniversary emblems.” The design and uniqueness of these emblems are important in the means of being remarkable and memorable. Thus creative and unique results can be achieved by converting the numbers of anniversaries into expressive signs. This article focuses on existing design approaches and examples of anniversary emblem designs.

Key words:

Emblem & logotype design, graphic design, public relations, anniversary, anniversary emblem designs

DOI: 10.15503/jecs20152.285.295    pdf full version